Article Marketing: An old idea made new again

In today’s internet-driven business climate, one very hot
way to promote your business is through article marketing. Yet while it seems
like a new idea, it’s actually an old one that has taken a new spin. What is
article marketing? It occurs when a business owner writes an article on a topic
related to his or her business.

In today’s internet-driven business climate, one very hot
way to promote your business is through Article marketing.
Yet while it seems like a new idea, it’s actually an old one that has taken a
new spin.

             What is
article marketing? It occurs when a business owner writes an article on a topic
related to his or her business.

 For example, he or she is an
insurance agent. Because his or her customers are interested in changes in
health care insurance, the business owner writes an article: “Ten tips to make
sure your family is covered in a medical emergency.” He or she then posts the
article to one of the many free article or free web content sites.  At the bottom of the article, in the
information about the author, there is a link to the business owner’s website.
Readers of the article are encouraged to click the link to visit the site, thus
driving more business there. The more business driven to the site, the more
sales can increase.

 While this sounds like a new and
exciting way to market your business, this method has been around for years.
Ever since the start of mass media, business people have been submitting free
articles. In exchange, they would be allowed to put their business’ contact
information within the article. By running these articles, the business owner
comes to be perceived as an expert in his or her field. This gains credibility
for the business.

 Advertisers recognize that this is
a legitimate way to build business. Ever notice some of the ads in your local
newspaper? There is often an ad by a local dentist or real estate agent with
tips on how to improve your smile or how to quickly sell your home. That text
was not actually written by the owner of that business, but it does give him or
her credibility.

All parties involved benefit:
Publishers don’t have to pay a writer for content to fill their publications.
They also have a possible expert (i.e. you) available in the event breaking
news occurs in your business type. You benefit by free advertising for your
business and increased recognition of your expertise.

Today, that marketing tool has gone
on-line. There are many free article and free web content sites that do the
same thing as those articles did. However, in the internet version, there is
the added feature of search engine optimization.

Search engine optimization refers
to the ranking of a site when a term or keyword is entered into a search
engine. There are many factors that are in place when the results of a search
are listed. For example, if there are many html links within an article, that
article will be ranked more highly than others. Similarly, if the article uses
the search term many times, the article will also be ranked more highly.

In addition, because there are so
many free content sites available, you may find your article can be distributed
to many websites as well as to blogs and ezines. The visibility of your
business can increase very, very quickly.

Article marketing can be a very
useful way to promote your business but be careful: It can be tricky. For
example, if an article is not well-written, the article could make your
company’s reputation suffer. Also, if the article does not really offer useful
information and is obviously loaded with search terms, readers will know that
it is there solely to drive them to your site. In other words, you could come
across as a slimy salesman type rather than a true expert in your field.

However, there are ways around
those problems. You could hire someone to write an article if you are not good
at writing. You could give the writer the information you want included and the
writer would put into the required format. Or, you could use one of the many
article marketing websites available. Many of them have tips on how to write an
article for your business and how to post it to your best advantage.

Article Marketing is a time honored way
to build your company’s reputation. With the rise of the internet, you can
really get your name out there quickly and inexpensively.


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